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Lourensford Estate repositions its wine range


11 December 2017  -  Lourensford Estate

Lauded wine estate, Lourensford, has refined its wine brand into distinct ranges that reflect the essence of the Estate: Lourensford Estate label, The River Garden Classique and The River Garden Flower Collection.

Over the years Lourensford has enjoyed numerous accolades for its super premium Limited Release wines and going forward only these wines, the best the Estate produces, will be bottled under the Lourensford label.

The River Garden Classique range, inspired by the beauty and tranquility of the Lourensford gardens, replaces the existing Lourensford Estate range, while the current River Garden range has been repackaged with beautiful flower motifs reflecting the floral wealth of the Estate and renamed the River Garden Flower Collection.

“Lourensford conducted comprehensive research and consultation, before introducing the new labels as part of the repositioning of our wine brand,” says Koos Jordaan, GM of Lourensford Estate. “By streamlining our wines into only three ranges we believe we will be able to better communicate our products to our consumers, while maintaining the premium quality and positive image of the Lourensford brand.”

Fruit driven, classic in style, accessible and easy to drink, the River Garden Classique range will over deliver on the quality to price ratio. The range has an eye-catching die cut label featuring a scenic shot reflecting the essence of the Estate, a taste of what to expect when you drive through the gates on Lourensford Road in Somerset West to encounter one of the world’s most beautiful wine estates.

The new label tells the story of an idyllic spot where visitors can take a peaceful stroll through the elegant floral gardens and savour the backdrop of mountains, which frame thousands of hectares of Fynbos, forests and fruit orchards as well as vineyards which rise up their slopes, caressed by breezes off the Atlantic Ocean.

The newly packaged River Garden Flower Collection consists of the Shiraz/Cabernet, Cabernet/Merlot, Rosé and an unwooded Chardonnay. These are at a lower price point than the River Garden Classique range.

“Perfect for light lunches and picnics, the River Garden Classique and River Garden Flower Collection wines are ideal companions to your al fresco lifestyle,” says Lourensford cellar master Hannes Nel.

The Lourensford, River Garden Classique and River Garden Flower Collection wines are available from the Lourensford Estate tasting room and selected retailers. For information visit lourensford.co.za contact winetastings@lourensford.co.za or call 021 847 2300.