BUSINESS trips away from home are not all it is cracked up to be. Especially if home is Stellenbosch. The month of May saw me attending INDABA in Durban, as well as the London International Wine Trade Fair. While both of these shows were excellent opportunities to promote our members, I sure did miss home! More about the shows later in this newsletter…

  

SOUTH African wine enthusiasts have spoken, in the annual WINE magazine reader poll. Stellenbosch once again came out tops, with Stellenbosch American Express® Wine Routes as the most favourite wine area in South Africa. Stellenbosch’s Tokara was voted the country’s best emerging winery, Beyers Truter is viewed the best wine ambassador for South Africa, and unsurprisingly, readers consider Vergelegen to be SA’s best winery, a position it has held convincingly since the first reader poll in 2002. Well done to all our members, we could not do it without you! Full results are available in the June issue of the magazine.

  

INDABA is South African Tourism’s principle marketing platform. It is the one place and time in the year that the entire South African tourism industry is united in the pursuit of a common objective – to sell South Africa effectively in order to grow the industry and the economy.

I attended this year’s INDABA as a roaming exhibitor, while spending a lot of time at the Stellenbosch Tourism stand. It is a great show to meet up with old acquaintances, make new contacts and find new inspiration!

  

THIS year was my first visit to the London International Wine Trade Fair. It was three days of tasting and business, with 1200 exhibitors from across the globe, from boutique to biodynamic.

  

The combined visitors for LIWFT and Distil (the spirits side of the exhibition) was 15 969, 17% more than last year. Stellenbosch American Express® Wine Routes had a stand on the WOSA regional stand, where we promoted the wine regions of South-Africa. The stand drew a lot of attention, from both trade and media. I returned with a lot of possible business for Stellenbosch producers, and numerous new valuable contacts.

  
SOCCER is a big talking point at the moment, with South Africa hosting the 2010 FIFA World Cup. The concept of a World Cup football championship was the brainchild of FIFA president Jules Rimet, the Frenchman who took office in 1921. The first World Cup was staged in 1930 with Uruguay as the host city. From 1930 onwards the World Cup was meant to be staged every four years, and that was the case until the Second World War caused a 12-year break from the competition.

“What’s in it for us?” is a question that has been asked countless times, and the answer is becoming clear as projects now start to bear fruit. British Prime Minister Gordon Brown and French President Nicolas Sarkozy recently announced a project to fund the schooling of 16 million children in Africa prior to the start of South Africa 2010. The project has the full backing of FIFA President Joseph Blatter, with the world football governing body’s “Football for Hope”, “Win in Africa with Africa” and “2010 Centres for 2010” projects now also in full swing.

To date, 28 world-class artificial turfs have already been built on the continent. FIFA is also building 20 Football for Hope Centres in Africa, complete with classrooms and healthcare facilities. In another major development last month, the first FIFA Medical Centre of Excellence in Africa was inaugurated at Johannesburg’s Wits University. A lot is happening behind the scenes, and the tourism industry is inundated with queries, media requests and new travel packages. The launch of the Stellenbosch 2010 campaign is scheduled for Friday 20 June, so keep watching this space!

  

THIS time of year sees the announcements of the results of quite a few wine competitions. As always, it is my pleasure to share some of these with you.

Once a year, for two days, Chateau d’ Ampuis in France’s Northern Rhone Valley plays host to Syrah du Monde – the world’s premier Shiraz wine-judging competition. At this year’s event, it was a small family-run estate from just outside of Stellenbosch in South Africa that took the world wine by storm. All three Shiraz wines which Hartenberg entered won medals, and one - The Stork 2005 – was also judged to be the third best example of Shiraz on the planet. A thrilled Carl Schultz, Cellarmaster of Hartenberg, says: “Not only is this a benchmark moment for our Estate, but for the South African wine industry in general. The quality of South African red wines has for a long while been under- recognized, but with this and other high profile accomplishments by the industry, the world will certainly take notice.”

The Decanter World Wine Awards delivered the following trophy winners from South Africa : Tokara White 2006, Rustenberg Five Soldiers 2006, Kanonkop Paul Sauer 2004, Amani Cabernet Sauvignon/Merlot 2006, Ernie Els Proprietors Blend 2005, Delheim Edelspatz Noble Late Harvest 2007. Gold winners are Eikendal Sauvignon Blanc 2007, Kanonkop Pinotage 2004, Morgenster Merlot 2004, Spier Private Collection Shiraz 2005, Spier Vintage Collection Shiraz 2005.

At the International Wine Challenge, the following wines received gold medals : Villiera Chenin Blanc 2007, Spier Private Collection Cabernet Sauvignon 2005, Ken Forrester FMC 2006.

Congratulations to all these producers! We are all proudly Stellenbosch!

  

TRY to imagine 393 oak trees wrapped in 8km red cloth. For the month of July the oak trees of Dorp Street will be wrapped in 8 kilometre red cloth to form one of the largest land art projects ever in South Africa. The Dorp Street Development Trust - which aims to preserve and market Dorp Street in Stellenbosch, has commissioned the largest landscape art project in Stellenbosch ever. Strijdom van der Merwe, world renowned landscape artist, agreed to transform Dorp Street into something spectacular.

Dorp Street in Stellenbosch (1679), the oldest town in South Africa, is the oldest known highway to the interior. The architecture of Dorp Street boasts a variety of styles: Cape Dutch, Cape French, Cape Georgian, Victorian and Art Déco.

This street played an important role in the history of the country and the oldest drawing of Stellenbosch by Stade in 1710, shows Dorp Street distinctly. Dorp Street is 1515 meters long and is lined by different varieties of oak and other trees. The history of this street offers a rich diversity of cultures and people who lived and worked here throughout the ages, e.g. Prince Loring Passir and his brother Prince Dipa Nagara, Prince Wargo Digma as well as two rajahs; medical practitioners like drs. Bosman, Hewat, MacPherson, Neethling, Schröder, sickcomforter Hammerschmidt and sister Nora Tyres; missionaries like Mewes Jans Bakker that started the first school for slave childern en many more. Surnames like Van Den Berg, Couchet, Adonis, Pool, Elffers, Reitz, Keet, Raziet, Smuts, Heyneman, Hartog, Faure, Victor, Onkrydt, Palm, Marais, Van Der Bijl and Fisch, illustrate the rich rainbow history of Dorp Street.

This spectacular event in Dorp Street can be experienced from 7 July until 3 August 2008.

  
DIP into a melting pot of culinary bliss, great wines and warm Winelands hospitality when Harald’s - the signature restaurant of Eikendal Vineyards - sizzles with its popular Swiss Cheese Fondue Feast between May and August.From 23 May to 22 June and 16 July till the end of August, your Friday and Saturday evenings can now be booked for a taste of retro-nostalgia when chef Harald Siedler treats you to Eikendal’s spin on the all-time favourite cheese fondue.

Unspoilt by gourmet pretensions brushed with a cosy stroke of comfortable furnishings, this Helderberg eatery offers the perfect hotspot to spend your weekends, with steaming pots of cheese indulgences comforting the winter blues. The newly refurbished restaurant also features an intimate bar and separate dining section for private functions – perfect for group or family bookings.

The Swiss Cheese Fondue Feast costs R125 per person and booking is essential. Contact Harald on Tel: (021) 855 5033, Cell: 082 663 5901 or send an email to haralds@eikendal.co.za.

  

FINALLY, the programme for the Stellenbosch Wine Festival 2008 is ready for your perusal. This year’s festival line-up is geared to be a knock-out winner. For the first time ever, the festival will be hosting a special Wine Connoisseurs Evening on the Thursday (31 July). This exclusive evening is for the serious winelover and will offer guests the opportunity to mingle with the top Stellenbosch winemakers and indulge in supreme quality wines. Limited tickets for the evening are available at a cost of R250 per person, which includes snacks, food vouchers and entertainment. The event will take place from 17h00 till 21h00.

The popular Clover Festival Café is another festival hotspot, a buzz with vibey entertainment during the entire weekend. All proceedings from ticket sales at the Clover Festival Café will go to the Mama Afrika project (www.mama-afrika.co.za).

On Friday, 1 August, leading jazz star Lira will cast a musical spell on guests with a dazzling performance. The show will start at 20:00 and tickets are available from Computicket. On Saturday 2 August, at 14:00, see Amanda Strydom in Concert, accompanied by the award-winning Janine Neethling. And at 18:30, a capella group Adamsappel will blow you away with their energetic show called “Sing when you’re working”.

Not forgetting the kids, Sunday is a special Family Day and there will be lots of great amusement for the young ones while the parents taste Stellenbosch’s finest wines. For the full duration of the festival, special shuttle services will be available in support of responsible drinking.

On Saturday (2 August), visitors can also enjoy a taste of sporting adventure with the Stellenbosch Mountain Bike Challenge, the largest mountain bike event in the country. This event, which takes place in association with the Stellenbosch Wine Festival, gives adrenalin junkies the opportunity to ride through the vineyards of several wine estates. The Challenge will start and finish on the Markötter Fields at Paul Roos Gymnasium. For more information on the Stellenbosch Mountain Bike Challenge, contact 021 685 6551 or send and email to info@cycletour.co.za.

Click HERE for the full festival programme. Quality times. Quality wines!

    

Festival greetings! 

 

Annareth Jacobs
CEO Stellenbosch American Express® Wine Routes
 
 


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Tel: +27 21 886-4310 | Fax: +27 21 886-4330 | Email : info@wineroute.co.za